The brand name I would like to analyze is „Red Bull”. There is a link between the name and the product because the energizer drink can give sensations similar to a furious bull: strength, energy, vitality, force and it is used frequently by the sports. The name was not translated into Romanian. The translation would suggest for the Romanians better the qualities of the drink but wouldn’t sound so “cool” and this is an important part for the young people especially.
The product that I would like to introduce on the market is also an energy drink and I would call it “Dynamite” because dynamite is stronger than a bull and suggests an explosive energy. Also “dynamite” is a word used by the young people (which are the marketing target) with sense: spectacular, amazing.
I think the brand “RED BULL” is the best energizer drink. What is your opinion?
What do you think about “RED BULL” team from F1?